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Disrupt your entire market
Some products or businesses completely remake their market by disrupting it with a product or service that REDEFINES THE RULES. Think of what Netflix has done to the local movie rental store. (And now what Red Box and its clones are doing to Netflix) Or think what the iPhone has done to incumbent phone makers like Nokia and Motorola. (The iPhone has a tiny 3% share of the market, but takes huge 39% of the PROFIT share.)
The question you need to ask is how can I redefine the rules for my market? How can I make a huge change to my product or service so that it disrupts every other product/service in my market? If you can redefine the rules, you too can take a huge share of the profits in your market.
Author : Anonymous